The Chinese territory represents more than a quarter of the $109 billion global video game market, but it isn’t easy to access. A smoky scene from Tom Clancy’s Rainbow Six Siege. Ubisoft is staying mum on its plans, though. Tencent recently polled Chinese gamers to gauge interest in a localized version of Rainbow Six Siege. Ubisoft has already released a number of other titles in China, including HD entries in the Far Cry and Rainbow Six franchises as well as original and localized mobile games in the Assassin’s Creed and Rabbids series. “It is more like a piece of the action and a view into Ubisoft, the chance to publish Ubi’s games, and a better listening post in Western Europe,” says Niko Partners analyst Daniel Ahmad. The minority stake doesn’t give Tencent sway over the French company. Prior to Tencent’s purchase of a 5 percent stake in Ubisoft, the duo teamed up to release the successful Might & Magic Heroes: Era of Chaos mobile game, designed for a Chinese audience. The deal keeps control of Ubisoft with CEO Yves Guillemot and his family, while giving the publisher an established channel for bringing its biggest games into the world’s largest gaming market. Tencent has been in the news again lately thanks to helping Ubisoft stave off a hostile takeover by French entertainment giant Vivendi. Over the past seven years, the Chinese giant has been buying up bits and pieces of video game companies, expanding its influence throughout the Western world. Tencent is the world’s largest gaming company, and it owns pieces of Activision, Riot and more. If you live in North America or Europe, you might think that Activision, Ubisoft or Riot Games are in the running for the title of “World’s Biggest Video Game Company.” You’d be wrong, but each of these does have a connection to the company wearing the crown.
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